The Club for Creative Design with AI
A free community that lives in WhatsApp, where ambitious, time-poor makers and leaders learn to work with AI, together. Inspire each other, collaborate, and grow. No slides, no theory, no pressure.
On WhatsApp · Always free · Bring something you’re working on.
Wherever you are in the world, you’re welcome. It’s WhatsApp — join in on your own time.
A safe place to get good at AI, with people doing the same.
AI Skillz Club is a friendly, safe, and genuinely fun space where ambitious but time-poor makers and leaders learn to work with AI, together — and it all happens on WhatsApp. No new app to learn, no logins, no calendar clashes. Join the group, and the sub-groups that match what you’re building or want to learn.
It’s for people who believe in the positive, ethical use of AI, and want to learn how to put it to work, making real change in their own workplaces and industries.
“It’s addictive to hear what everyone’s doing with AI.”
Tom, AI Skillz Club member
We think AI should be used to create better, not just to cut costs.
Our purpose is to help industries shift from taking more than they give back, toward creating services that regenerate rather than deplete. That means evolving what they offer, and building it fast.
AI is what makes that speed possible. That’s the work we point it at. It’s the reason the Club exists.
Confident new-service creators, and AI used for good.
The Club helps organisations, leaders and contributors become confident creators of new services, championing AI as a force for sustainable progress. Three things make that happen.
Create
Move real work forward: your own projects, and the outcomes of your team and industry.
Inspire
Seeing how others turn thinking into things they've actually made sparks ideas in everyone else. Half-formed ideas catch light and become real. The inspiration compounds.
Collaborate
Get feedback and nuance from other perspectives. Use difference as fuel for more creative, more effective outcomes.
A place to learn that isn’t tangled up with your job.
Learning something new is hard enough without doing it in front of colleagues, or with your boss’s ROI expectations in the room. So the Club is deliberately separate from work. No hierarchy, no performance review, no one keeping score.
That’s the point. It’s a safe space to be a beginner, ask the obvious question, try the thing that might not work, and admit what you don’t know yet. And because the people in the room come from strategy, design, product, marketing and operations, not your team, the feedback is fresh and honest.
It isn’t connected to your work. But it will make you sharper in it.
No judgement
Everyone here is figuring AI out. Beginners welcome, questions encouraged, mistakes expected.
Not your workplace
Separate from your job, your team, and the pressure. Learn freely, then take it back to work.
Real people, real work
A live group who actually know what they're talking about, because they're doing the same thing you are.
What we believe about using AI well
The Club runs on a few principles. They shape how we build, what we make, and how we talk about AI.
Ethical
We use AI in service of a better, more sustainable world. The net effect has to be positive.
Responsible
Building code with AI isn't the same as building software that's sustainable, secure and robust. We promote responsible practices: software that stands up, and gives back to the field it's built on.
Realistic
Today's generative AI isn't magic, and it isn't intelligence. What it's brilliant at is accelerating the making of new ideas. Other systems may go further. We stay realistic about what's possible now, and open to what's coming.
Human creativity first
AI earns its place by freeing us up: less time lost to admin, less bias in our decisions, more room to build new services. The Club is where that creativity gets sharper, together.
How the Club works
The Club runs day to day in WhatsApp. Join the group — and the sub-groups that match what you’re building or curious about — and share what you’re working on: a tool, an automation, a workflow, a prototype, a new service, a business idea, or an experiment that went sideways. You post, people respond, and you get feedback, ideas, and usually something to try next.
On top of that, we run special webinars, live workshops and events. Not on a fixed schedule — whenever there’s something worth gathering for. We post details in the group, so you can jump in when it suits you.
Come ready to share.
Post something you’re building with AI in the group. It doesn’t have to be finished. It just has to be real. The more you put in, the more you get back.
What being a member looks like
Always on, on WhatsApp
Share what you're building whenever it's ready and see what everyone else is making. No fixed slot, no diary clash, no time zone to work around.
Real feedback from real people
Not a forum or a comment thread you'll never revisit. A live WhatsApp group of smart people from across strategy, design, product, marketing and ops, responding to what you post.
Sub-groups for what matters to you
Join the groups that match what you're building or want to learn, so the conversation stays relevant to you.
Momentum, plus the odd big event
The Club is always on, so it's easy to keep going. And every so often, a live webinar, workshop or event brings everyone together — details land in the group.
It’s free to join, and it always will be. No catch, no credit card, no upsell to sit through.
Is this you?
The Club is for ambitious, time-poor knowledge workers who know AI matters and want to actually get good at using it: consultants, strategists, designers, marketers, operators, founders, freelancers. People who’ve read the newsletters and watched the videos and still don’t feel they can properly do much with it.
You don’t need to be technical. You just need to be curious, building something, and up for learning in good company.
What members say
“It's addictive to hear what everyone's doing with AI.”
Tom
AI Skillz Club member
“It's the fun one that has to stay on the schedule.”
Robert
AI Skillz Club member
“I couldn't believe it. It just came out.”
Alastair
Strategy consultant
Free to join, always. We’ll add you to the group.
We’ll add you to the Club on WhatsApp, plus the sub-groups that fit what you’re working on. Share something you’re building and you’ll get more out of it than you expect.
Common questions
Is it really free?
Yes, and it always will be. Joining the Club costs nothing today or in future. Free to join, no card required, no catch.
I'm a total beginner with AI. Will I keep up?
Absolutely. Most members started exactly there. It's built to be a safe space for beginners: questions welcome, no judgement.
What should I share in the group?
Anything you've been building with AI. A tool, a workflow, a prototype, an experiment that went sideways. It doesn't have to be finished. The more real it is, the better the feedback.
What if I'm in a different time zone?
You're in good company. The Club runs on WhatsApp, so there's no live session to catch — share and reply whenever suits your day. Live webinars and events are recorded when we can, and details are posted with enough notice to plan around your time zone.
Do I need to download anything?
Just WhatsApp, if you're not already on it. That's it — no separate app, login or platform to learn.
Are there still live sessions?
Yes. We run webinars, workshops and events regularly, on top of the day-to-day sharing in WhatsApp. We'll post details in the group so you can join the ones that work for you.
Is this connected to my employer?
No. The Club is deliberately separate from work, a space to learn freely that isn't tied to your job or your team.
What will you do with my details?
Add you to the WhatsApp group and sub-groups, and send you details of events. No spam, no selling your data.